Imagine that you have started new supplements business. You had some amazing private label dietary supplements manufactured that bear your logo. They’re selling like hot cakes, and all of a sudden you find several third-party sellers selling the exact same formulas with your labels and brand logo. To add insult to injury, you don’t even know what is it that they’re actually selling in your brand’s name.
This situation is, undoubtedly, the worst nightmare of Amazon sellers come true. If you’re selling private label products on Amazon, you must have faced the issue of counterfeit products or another seller changing the content of your products. If this is your situation right now, continue reading to learn about Amazon Brand Registry and how it can help you in tackling such issues.
What is Amazon Brand Registry?
Amazon Brand Registry is a program on Amazon that provides a set of tools that can help sellers avoid the problem of third-party sellers selling counterfeits or morphed products under their brand name. Sellers that are manufacturing or selling their own products can register themselves as the brand owner and list the product catalog. The Amazon Brand Registry program allows them to protect their trademark and brand identity on Amazon and grants the owner of the brand to the specific seller. It enables brand owners to establish trust and provide a quality experience to their customers.
What’s in it for the Sellers?
Ever since the launch of Brand Registry, Amazon claims that about 60 thousand brands have registered globally, and the number of infringement reports has gone down by about 99%. If you’re a seller still contemplating enrollment in Amazon’s Brand Registry, keep reading to find out more about the program and the benefits it offers to the sellers.
1. Protecting Brand Identity
The most evident proof enrolling in the Amazon Brand Registry program is the control that sellers enjoy over the products being sold across Amazon in their brand’s name. They can make sure that the consumers get the right information regarding their products and do not end up being tricked or disappointed due to a fake product or deceptive claims.
2. Simplified Searching and Reporting
Enrolling with the Amazon Brand Registry comes with certain other perks that make it a whole lot more easier to detect and report infringement cases. It comes with features like a global search and image search to facilitate brands in exploring content from multiple Amazon stores in one screen and finding brand-specific product listings through images. Sellers can also search for a bulk of ASINs and product URLs simultaneously and explore customer ratings against ASINs to see how well the products are doing. It’s not only the searching that gets easier. Should a seller come across an infringement during the search, they can follow simple and straightforward steps to report those cases for Amazon to review and take action against.
3. Predictive Protection for Your Brand
Amazon has various standards in place to ensure a good experience for its customers. But Amazon Brand Registry takes it a step further to facilitate sellers as well. There are protections based on automation and predictive analysis to keep other stores and sellers from using terms and images that are your brand’s intellectual property. This ensures that no seller uses your trademark terms or your brand’s logo for products that are not yours. It also does not allow sellers to ship your products to countries that you do not manufacture in or ship to.
Are you Eligible for Amazon Brand Registry?
The answer is yes if you have an active, registered trademark for your products that your products or packaging bear and can verify that it belongs to you. All you’ll need is an Amazon account, and you’ll have to provide your brand’s name, the government-registered trademark number, product categories in which to list your brand, and a list of countries where your products are manufactured and shipped. Using the same credentials for your seller account, you can access the perks and features of the Amazon Brand Registry program.